JELEN

How we tackled the stag.

  • 186k

    video views

  • 500CZK

    average order value in e-shop

Campaign description

  • video
  • celebrity PR
  • web
  • blog
  • FB
  • e-commerce

Jelen belongs into the group of traditional Czech brands such as Kofola, Botas and Favorit. In the spirit of the successful restarts of these brands, we seized the opportunity and gave Jelen a modern web and a social-network communication concept. We pushed Jelen towards the present day but we still kept part of the retro aesthetics.

Problem

The traditional Czech brands are already well-established on the market. However, not many people except the most loyal customers know Jelen is "still alive". What is more, the Jelen brand is not only the popular soap but offers a wide range of products. From pre-washing gels to cosmetic products or products for dental hygiene.

Solution

Our goal was to let people know that Jelen still exists and offers interesting and environment-friendly products. The vital part was thus a new website with an e-shop, where customers could easily purchase the Jelen products. The web includes a blog, which introduces the products and also provides interesting information. And hand in hand with this goes the Facebook page, where the individual news are communicated to the fans directly. While Jelen may be a traditional brand, it is not afraid to butt and keep up with the times. That is why we created a funny video in which Jelen fought the boxer Lukas Konecny.

Campaign results

  • 663k

    impressions accumulated in 6 months

  • 556k

    cumulative reach in 6 months

  • 7283

    interactions in 6 months

  • 186k

    video views

  • 500CZK

    average order value in e-shop

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