SAZKA - SAZKA Svet (World)

Entertainment portal worth every penny!

  • 25k

    regular users per month

  • 1.1 mil.

    million views

  • 450k

    unique visitors

Campaign description

  • microsite
  • video
  • pr
  • celebrity PR
  • applications
  • YouTubers
  • content management

The Sazka Svet (World) portal, we focus primarily on sports, lottery games and creative dreaming (what to buy in case of winning).In terms of the Czech Internet, Sazka Svet offers an absolutely unique and original content both thematically and formally. And what is more, it makes Sazka one of the pioneers in the use of crowdsourcing and active involvement of users in content creation.

Problem

Most lottery-game players fall into the category of 40 year-olds and more. One of the main requirements from the client was to create an alternative communication channel through which Sazka could also reach the younger generation (20-40 years of age).We've managed to do more!

Solution

The Sazka Svet entertainment portal was established as an alternative communication channel of Sazka. We put aside the corporate language and chose light-hearted topics. We listen to the users' opinions, we want to know their viewpoint and make them feel important. What is more, we put the readers not only in the role of consumers of content but also of its co-authors, when using interactions on social networks. We turn people into stars. And we succeed in it. Since its launch in May last year, the Sazka Svet portal was visited by nearly 200,000 unique users. The number of those regularly returning is still continually rising - every month it is almost 25,000 readers. Using Sazka Svet, we can also do what Sazka previously failed at - attract the younger generation.

Campaign results

  • 25k

    visitors per month

  • 1.1 mil.

    page views

  • hundreds

    of original texts

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